PENNY opens EHC Red Bull München championship store

Friday, 15. September 2023 | PENNY opens EHC Red Bull München championship store

PENNY in the look of the Red Bulls: Meistermarkt opens in MunichFour master players at the inauguration// CURRENTThe discount grocer PENNY officially opens the "Meistermarkt" in Munich on September 15 at 4:00 pm. From now on, the DEL title sponsor's store at Leonrodstraße 48 will be resplendent in our club colors.

The opening ceremony will also feature four Red Bulls champions - captain Patrick Hager, the two runners-up Maximilian Kastner and Mathias Niederberger, former Champions League winner Ryan McKiernan - as well as stadium announcer Stefan Schneider. The kick-off of the 30th season of the PENNY DEL already took place the night before. Our team won the season opener 4:2 against the Düsseldorfer EG.

Highlights: Red Bull München vs. Düsseldorfer EG (14.09.2023)

// DEL - HIGHLIGHTS

In the future, visitors to the Munich PENNY store can expect, among other things, large foliations with the likenesses of the players as well as photos of the championship team. Other highlights include the replica of the championship trophy on display and the replica of the Nordkurve, which is a deliberate homage to the fans.

Winkler: "This is something we are proud of"

Jan Flemming, PENNY marketing director: "With our Meistermarkt concept, we are creating a kind of pilgrimage site for the fans and a crowd puller for those who still want to become fans. We are extending our comprehensive commitment and making it a tangible experience for our customers."

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This is the PENNY Master Market

Christian Winkler, Managing Director Sports Red Bull Ice Hockey: "Winning our fourth championship was a sporting milestone and a huge success for our entire organization. Afterwards, we were able to celebrate the title together with our fans in the Olympic Park, sign the Golden Book of the City of Munich and were honored in the Bavarian State Chancellery. Now we even have our own PENNY store here, which appears completely in our look. We are proud of that. We thank PENNY for its commitment and support."