EHC Red Bull München: Partnership with Subaru extended

Wednesday, 01. March 2023 | EHC Red Bull München: Partnership with Subaru extended

EHC Red Bull München continues to drive SubaruPremium partnership extended early until 2028// PARTNERSSubaru Deutschland GmbH will remain premium partner of the three-time German ice hockey champion EHC Red Bull München.

The current leader of the German Ice Hockey League (PENNY DEL) and the all-wheel drive specialist have prematurely extended their cooperation, which began in 2014, until 2028. This means that the club's players, coaches and officials will continue to drive the models of the world's largest manufacturer of all-wheel drive passenger cars. In addition, an extensive brand presence was agreed in and around the SAP Garden, the Red Bulls' future new home venue. Completion of the multifunctional sports arena is scheduled for spring 2024.

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Subaru and the Red Bulls: Our premium partner stays until 2028!

As part of the partnership, Subaru is present on the TV-relevant boards in the ice stadium and also in the bully circle on the ice rink. In addition, the Subaru logo adorns the players' shorts as well as the interview and press wall.

Four models in the Red Bulls' fleet

As "Partner of the Day", the advertising presence will be further strengthened on selected game days. Then visitors can see for themselves the qualities of the vehicles, as the Japanese car brand presents its passenger car models during these match days. In the future, the Red Bulls' fleet will consist of the Subaru models "Forester", "Outback" and "Crosstrek" as well as the electric SUV "SOLTERRA".

Volker Dannath, Managing Director of Subaru Deutschland GmbH: "Red Bull München is one of the leading clubs in German ice hockey. The charisma of the club and the Red Bull brand have further increased the level of awareness of Subaru in Germany in recent years and have created a positive response in the trade. We are therefore particularly pleased to extend the partnership."

Christian Winkler, Managing Director Sports Red Bull Ice Hockey and Managing Director of EHC Red Bull München: "The all-wheel-drive Subaru models are the perfect teammates for us in terms of their nippiness, dynamics and robustness. They cut at least as good a figure on snow and ice as our boys do. The extension of our time together so far is the logical consequence of the excellent experiences of the past nine years. Personally, I am also very happy about the continuation, after all, many years ago my very first passenger car was also a Subaru."