This project will be flanked by extensive marketing measures at the Red Bulls' venue. Once the SAP Gardens, the future home of the Red Bulls, which is currently under construction, is completed, the cooperation will be intensified. The move to the new multifunctional sports arena in Munich's Olympic Park is scheduled for spring 2024.
"Remarkable hospitality"
Mag. Renate Ecker, Tourism Directorate Zell am See-Kaprun: "We are very grateful and look forward enormously to the new cooperation with EHC Red Bull München. Through the strategic partnership, we will further expand our brand awareness in Munich and the metropolitan region of the Bavarian capital."
Christian Winkler, Managing Director Sports Red Bull Eishockey: "I am very familiar with the Zell am See-Kaprun region, not least because I have often been there on private trips with my family. The hospitality and scenic diversity have always been remarkable. All the nicer that Zell am See-Kaprun is now also an official partner of the Red Bulls."