EHC Red Bull München: Bergader becomes business partner of the Red Bulls

Wednesday, 04. September 2024 | EHC Red Bull München: Bergader becomes business partner of the Red Bulls

Bergader becomes business partner of the Red Bulls// PARTNER Privatkäserei Bergader is the new “Business Partner” of EHC Red Bull München. Among other things, the family-run company with over 800 employees occupies a face-off circle in the SAP Garden, the Red Bulls' new home ground.

In addition, the cheese dairy from Waging am See can also be seen on all digital advertising spaces in the SAP Garden, such as the video cube with a total projection area of 209 square meters, the 263-meter-long fascia board and the LED advertising boards. Bergader is also the presenter of the so-called "Best Seats" on the VIP grandstand.

Felix Kress, Managing Partner of Bergader Privatkäserei GmbH: "We are delighted to be an official business partner of EHC Red Bull München in the new SAP Garden with immediate effect. The SAP Garden not only stands for top-class sport, but also for extraordinary experiences. We are looking forward to working with EHC Red Bull München and to many unforgettable moments for the fans."

Bergader is the new business partner of the Red Bulls

Oliver Wesp, Business Director Red Bull München: "Bergader focuses on the highest quality, is a guarantor of good nutrition and takes responsibility with its commitment to sustainability. All of these are also important aspects for our organization, which is why Bergader is a very good fit for our successful club."

Bergader was founded in 1902 and is now in its fourth generation of family ownership. The company produces and markets cheese specialties and is a leading producer and exporter of blue cheese. With well-known brands such as Bavaria blu, Bergbauern Käse, Almzeit, edelblu and Bonifaz, Bergader is an established name in the German food retail trade. The family cheese dairy with 1,100 contract farmers is firmly rooted in the Alpine region and combines traditional cheese production with modern technology.